It was simply a matter of time before the converged regulator started looking at premium rate services on the TV - after years of criticism over chat and sex lines, premium rate communications was legitimised by Big Brother, Pop Idols and their peers, spreading to seemingly half of the commercial TV schedule at one point.
When Juice Associates created BT Agilemedia the business plan was compelling with the key risk being an intervention from the regulator. Even then we felt the regulator would not take draconian action, rather develop new codes of conduct and guidelines, which is the right thing to do.
Thursday, April 20, 2006
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